Carlsberg have always had a deep love for football, and for a long time they have been the proud sponsor of both the Danish national team and several top tier football clubs in the Danish premiere league and abroad.
Unfortunately the sponsorship in Denmark had gone silent for years and the bond between fans and Carlsberg faded.
To reactive the sponsor-ship and show football fans some love, Carlsberg created an event filled and inclusive campaign called “For Fans”. The campaign kicked off with a big film about the love of football that binds us fans together.