Drinking too much alcohol has never been a good idea. Unfortunately the famous, “drink responsible” line, does not change much actual behavior, which Tuborg wanted. Based on a factfull insight we created Tuborg beer plugs. A helpfull product for music festivals that actually helps reduce the amount you drink, and let you enjoy your festival time even more.
The Beer Plugs had a great debut on the legendary Roskilde Festival where all 10.000 pair where picked up by festival goers within the first couple of days.
